While mainstream retailers are picking up on the potential of organic products, some of the prime retail outlets for organic fiber fashions include yoga studios and, naturally, spas. According to Susan Miller, co-owner of Bella D’Ora, a day spa in Carlsbad, CA. “Wearing organic clothing and using organic home linens allows us to connect with Nature on a moment-to-moment basis.” Bella D’Ora, which carries stylish yet affordable organic fiber fashion lines such as Sworn Virgins and Living Planet in their spa boutique, views educating customers about organic fiber fashion and organic body care products as an integral part of its mission. “We are in the business of caring for people and teaching them how to practice healing care on themselves and others,” says Miller. “Bella D’Ora regularly offers special incentives to buy organic clothing and body care products,” Miller continues.